Typography

Primavera BSS

Lackonic Typeface

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Lackonic is a display stencil typeface with humanist proportions and medium weight, inspired by tubular shapes. It was primarily designed for Primavera BSS’ version 9 range of products, afterwards being applied on each of the products identity within the suite.

It all started with the product symbol – 9 – which corresponds to the suite version. So why not drawing all other characters based on these shapes? That would give a higher sense of unity and of consistency among the different products in the suite.